Client: Boston Beer Company / Sam Adams
Art Direction: Mark Veillette
In lieu of pandemic-related restrictions, The Boston Beer Company wanted a virtual alternative to their popular Oktoberfest Stein Hoisting competition.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/c86a687f-203d-407d-9711-5f79c95ef035_rw_1920.png?h=01c5d27e97e19ebd2336142c3fa61c41)
They commissioned me to create 8-bit style graphics for a mobile "Stein Hoist Challenge" where Sam Adams fans could recreate the popular competition by hoisting their iPhones in a virtual bar.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/341eaad5-135c-40a2-b8c3-03a5a63aa648_rw_1920.png?h=e3ffcd6fa1d4c07dde410df7dfc3b203)