Client: Boston Beer Company / Sam Adams
Art Direction: Mark Veillette
In lieu of pandemic-related restrictions, The Boston Beer Company wanted a virtual alternative to their popular Oktoberfest Stein Hoisting competition. 
They commissioned me to create 8-bit style graphics for a mobile "Stein Hoist Challenge" where Sam Adams fans could recreate the popular competition by hoisting their iPhones in a virtual bar.

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