Client: Taco Bell
Agency: Grip Limited
Production Company: Frank Content
Game Console: The Juggernaut
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/6167ab9b36ef36c376acbe6a_rw_1200.jpg?h=16c5914ac3c25d0e9f9630838bf86651)
Canadians have been eagerly waiting for Taco Bell's Cool Ranch Doritos Locos Tacos to make it north of the border. So to commemorate their first day of availability, I worked with Grip Limited to create an arcade game that made them wait just a little bit longer.
The game was placed outside a Taco Bell in downtown Toronto, and soon a large number of people were waiting in line to play a game where they get to... wait in line.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/883b3b3140ff548d3917797a_rw_1200.jpg?h=639800c1e3c09cf26f7241088cbc4e7c)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/74ed6e269c7b2891c3a1bbb0_rw_1200.jpg?h=08917f93684f879c0998e22628e3eff5)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/8496282f7232fe606486a633_rw_1200.jpg?h=5a4eda94826adca24252ab19c6bdef76)
You pick your character and begin the wait.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/c643d405157ecff7d29dd66b_rw_1200.jpg?h=ebce91175b8ec7e076863ed838956c3c)
The game does allow you to perform some "high-octane" moves, such as chewing bubble gum...
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/1a19bf8b28305e76bffd610f_rw_1200.jpg?h=7ae670ab04dca743ae36b1641b07fbb7)
...yawning...
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/648ba1a6d4591b09497dd182_rw_1200.jpg?h=547e41fd1d88053069181f796c4a5c5f)
...and checking your watch, among others such as tapping your foot, stretching, and jumping up to see how far away you are from the front of the line.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/9845eb50e94485b19ce43b6a_rw_1200.jpg?h=0dd5370dec79d83372ff63b6eac061a6)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/e766471e904c13ec7aab45b6_rw_1200.jpg?h=5a541721e5ef6fd867bfae3310b8ea3b)
The game lets you know how many more people are in front of you in the line, and prompts you to move forward when the line does.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/1872899c74a39df1117c71f0_rw_1200.jpg?h=56cd4870e78d1484d1e838ee7eb620f3)
Wait too long to move up, and it's GAME OVER.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/55d37c20861e99ae9274e4ae_rw_1200.jpg?h=dfd09491f4a2168d77f634fa43540d6f)
So close! Can you smell the Doritos?
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/4b23f3786350ef14b63d453e_rw_1200.jpg?h=1025039c20ca22377d9d75c15f460be1)
!
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/a487dcd1a7fac456851310a1_rw_1200.jpg?h=38063e5ddc575e42b4ca37e70e247ddd)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/2a1ceb39aca8d79f3676ecbd_rw_1200.jpg?h=194c6d8e863cf23d6bce556915a13a49)
Success!
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/51194b6bf1ba267813ddb7e8_rw_1200.jpg?h=a1a3a2258bf5bbb9a3face1786fc638f)
Once the player has reached the front of the virtual line, they are rewarded with a coupon for a real live Cool Ranch Doritos Loco Taco.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/fdff15c8b6512eb258d007a4_rw_1200.jpg?h=3b22fadc4bb937807d981bc49e0b392a)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/1baed9a206bc71a7a7b29fb1_rw_1200.jpg?h=3df358b8a6db47c482114b729307ea71)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/79455b59e1b000bc14203ca9_rw_1200.jpg?h=283fbf6a61050c3bcdfbcea6e2c5cf88)
YEAH BRO!
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/39a28a88ca4956f8ad8ad589_rw_1200.jpg?h=c535cc6422058de18f684b8209400985)