Client: 9Lives
Illustrator: Jude Buffum
Animator: Tom Yaniv
Agencies: Sprinkle Lab / Evolution Bureau
One of five spots created for the 9Lives "Live Well & Prospurr" campaign in which Morris the Cat gives advice to humans on how to be more like cats. Live footage of Morris dispensing advice was interspersed with animated illustrations which I created and Tom Yaniv animated.
In the "Shoveler" spot, Morris reprimands us humans for not slowing down and savoring our food the way that cats do
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/583641511895d07094107262_rw_1920.jpg?h=4b0328eca9d675a25666030899525ac3)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/4b1c2d5ea4b7d5ebbf684bdf_rw_1920.jpg?h=e11a0691fadff69e8d1795d57ce5a0af)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/28ec0ea75fbfe10e61390ba3_rw_1920.jpg?h=ae38e715cdc6aaacb5effeaddac6b964)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/ed2913f910c35d681e1acdaa_rw_1920.jpg?h=157dbd2c6d6906b7af2b32098b7877b8)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/95977beaa9f03f90362ebaf0_rw_1920.jpg?h=980f7678891a88f7fe5b08f4dc1a2cc9)