Client: Yards Brewing Company
Agency: Nucleus Digital
Creative Direction: Jason Brantly, Corey Fox
I was commissioned by Yards to conceptualize, illustrate and design the can for their Signature Imperial IPA, VERY MEGA! They wanted a design that fit with their previous 8-bit beers but kicked it up a notch. The concept I came up with was a Kaiju-style robot vs monster battle but with a 1980's professional wrestling vibe. MegaMega is basically what would happen if Ultraman raided "Macho Man" Randy Savage's wardrobe and slept in a volcano that spews rainbows.