Client: Brooks Running
Art Director: Kurt Parker/Jessica Vredenburg
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
Art Director: Kurt Parker/Jessica Vredenburg
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
These are the two primary ads, one for the men's shoe and one for the women's.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/da34bf7cbef4be634e5e0552_rw_1920.jpg?h=c4879d139d811520bb2f0535df7c9012)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/98021f5dcc26f4cf1186e27b_rw_1920.jpg?h=fd20b963c5f7fab26f85222e06e1b5d2)
After the initial success of the "Float" campaign, I was one of several illustrators commissioned to design a "Welcome Mat" for their home page.
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/96d2313c34e3054d828b1d90_rw_1200.jpg?h=d52b532d5b4811d5a90eba2fddf673b5)