Client: Brooks Running
Art Director: Kurt Parker/Jessica Vredenburg
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
Art Director: Kurt Parker/Jessica Vredenburg
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
These are the two primary ads, one for the men's shoe and one for the women's.
After the initial success of the "Float" campaign, I was one of several illustrators commissioned to design a "Welcome Mat" for their home page.
