Client: rest of world
Art Direction: Cengiz Yar
Animated illustration for an article about Indonesian ride-hailing giant Gojek, which uses a complex, gamified system of reward and punishment to motivate its drivers, who in turn say the rules change and that the drivers lose.
https://restofworld.org/2021/only-gojek-knows-this-mystery/
Art Direction: Cengiz Yar
Animated illustration for an article about Indonesian ride-hailing giant Gojek, which uses a complex, gamified system of reward and punishment to motivate its drivers, who in turn say the rules change and that the drivers lose.
https://restofworld.org/2021/only-gojek-knows-this-mystery/
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/0a01e7e2-cc70-493a-852f-8da6c9c77f6b_rw_1920.gif?h=726c96f93c018dd9a12259ca3eb92ca1)
![](https://cdn.myportfolio.com/0976f1386e7b2f50f9f576732c6fa0b5/6315a249-d0db-4da2-a312-d9db16e3c007_rw_1920.png?h=d3fe8800e1aafa05b4a6cff0c4a17f9a)