Thought Process

Client: Smash Magazine
Art Direction: Gary Stewart
Opener for an article about the different "states of mind" one needs to switch between at different points in a match. I really enjoyed working on this one because it allowed me to bring in a lot of the elements that I feel my "pixel" style has going for it: using games as metaphors, using HUD (heads-up display) to display "emotional" data, and using video game controls/interface to capture the main concept (he's literally "selecting" which state of mind he needs to be in).

You may also like

Taco Bell - The Waiting Game
Visa Checkout
How Hollywood is Encouraging Online Piracy
Frobisher Says
Generation Text
Office Space
Gut Check
Evil Robot Doctors
The Great Porn Hunt
Holding Pattern
Back to Top