9Lives - Uptightis

Client: 9Lives
Illustrator: Jude Buffum
Animator: Tom Yaniv
Agencies: Sprinkle Lab / Evolution Bureau
One of five spots created for the 9Lives "Live Well & Prospurr" campaign in which Morris the Cat gives advice to humans on how to be more like cats. Live footage of Morris dispensing advice was interspersed with animated illustrations which I created and Tom Yaniv animated.
In the "Uptightis" spot, Morris warns us humans about letting the demands of modern life get in the way of happiness, and suggests all we need to do is, like cats, stop and play.

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