9Lives - Shoveler

Client: 9Lives
Illustrator: Jude Buffum
Animator: Tom Yaniv
Agencies: Sprinkle Lab / Evolution Bureau
 
One of five spots created for the 9Lives "Live Well & Prospurr" campaign in which Morris the Cat gives advice to humans on how to be more like cats. Live footage of Morris dispensing advice was interspersed with animated illustrations which I created and Tom Yaniv animated.
In the "Shoveler" spot, Morris reprimands us humans for not slowing down and savoring our food the way that cats do

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