Gut Check

Client: Vim & Vigor Magazine
Art Director: Tami Rodgers, McMurry/TMG
Digestive disorders seem to be so common these days that it seems like almost once a month I get asked to illustrate an article about the latest science on the subject. Coming up with a different concept for the same subject matter can be quite a challenge!
For this article, which discussed each of the more common sources of digestive distress, a plumbing metaphor was employed.
Showing each of the disorders in the opener allowed parts of the illustration to be reused in the main article.
Acid reflux AKA heartburn
Celiac disease and gluten sensitivity
Irritable bowel syndrome (IBS)
Crohn's disease and colitis

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