Brooks Running

Client: Brooks Running
Art Director: Kurt Parker/Jessica Vredenburg

 
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
These are the two primary ads, one for the men's shoe and one for the women's.
After the initial success of the "Float" campaign, I was one of several illustrators commissioned to design a "Welcome Mat" for their home page.

You may also like

Why Google Glass is Creepy
Susan Miller
Making an Impact
The Future of Gaming
This Won't Hurt a Bit
Ernest Cline
Frobisher Says
SunRun - Cat Food
The Next 150
The Condensed LA Guide
Back to Top